Designing an AI-Powered Lead Generation Platform
Client
Alga by MINDRA
Year
2025
ALGA is an autonomous lead generation platform built by Mindra Solutions. It uses a three-agent AI system Scout, Connector, and Qualifier to help businesses find, engage, and convert leads without manual effort. I designed the full marketing website to clearly communicate this complex product in a simple, trust-building way.
Scope of Work
The Challenge
The product had three distinct AI agents with different roles, and the core challenge was making this system easy to understand for non-technical business owners. The website needed to explain a complex workflow while still feeling clean, approachable, and conversion-focused. Most visitors wouldn't know what "AI agents" meant, so every section had to educate and convince at the same time.
The Approach
I structured the page around a clear narrative flow — starting with the problem users face, introducing each agent individually, then showing the three-step process to get started. Dark navy tones with teal and green accents were used to convey trust, technology, and growth. Every section was designed to reduce friction and guide users toward the free trial CTA. Mobile responsiveness was a priority throughout, ensuring the experience felt just as polished on smaller screens.
The Result
The final website presents ALGA as a credible, modern SaaS product with a strong visual identity. The layout scales well across both desktop and mobile, with a pricing section that clearly maps value to each plan tier — making it easier for potential customers to choose and convert. The design successfully bridges the gap between a technically advanced product and the everyday business owner it was built for.
